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Your weekly guide to achieve

MediaSalesSuccess.com

Created By Cesar Rincon

 

August 18, 2008   Issue 025

Ideas, advice, tips and much more!

Please forward this newsletter to all your friends and colleagues across the country!

In This Issue

 

1. Subscribe
2. Time Management
3. Book Announcement

 

 

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Time Management Tip

Ask for help!

No matter how good you are, no matter organized you are, you could use a little help. If you are in a quest of outstanding success, you can't do it all. On your way to the top, (or if you are already at the top), the key to success is leverage.  Leverage you time, leverage your resources. And the only way to leverage is to get help.  Ask a team member, an assistant, your boss.  Ask for and get help.  There will never be enough time for you to do everything you would like to or have to do.  Unless you get help, you will feel like you are not living up to your full potential. You will feel stressed all the time and you will always feel like you are behind on your work.

Click here to download a free time grid to plan and account for your work week!

 

The Ultimate Guide to Success in Media Sales!

 Mediasalessuccess.com will be publishing the new edition of “The Ultimate Guide to Success in Media Sales.”  Stay tuned for further announcements on the book release and the seminar tour coming to a city near you.

Olympic Fever!  Beijing 2008

The Face of Second Place

Watching the Olympics is always a treat. Seeing athletes give all their best and a lifetime of training and dedication come to a performance that in many cases only lasts a few minutes or even seconds.

One thing that catches my attention is the face of second place. As I watch most medal ceremonies, there is one common denominator.  No matter how hard they try, the second place silver medal recipient cannot hide their face of disappointment. They know that the competitor standing in the middle is better than than they are, and they will have to live with it. They know they should have tried just a little harder.  They know they will not get another chance for another four years, and in many cases, they will never ever get another chance.

In contrast, the great thing about sales is that you don't have to wait another four years to make up for a lost sale.  All you have to do is pick up the phone and call another prospect.  Get another appointment.  Get going right away. Don't give in to the face of second place.

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The Last 25 Meters / .01 / .01

Continuing with the Olympic theme, lets talk about swimming.  I am sure you have seen Michael Phelps and the US Swim Team perform.  There are many great stories to highlight, however we will focus on three.

 

The first is the amazing last 25 meters of the men's freestyle relay. were American Jason Lezak, kicked it into high gear in the final 25 meters of the competition to win the gold. By the time he reached the half way point of the final lap, we all thought we couldn't win.  But out of nowhere, Lezak, gave it all he had.  He swam faster than anyone ever had to win the gold.  Talk about courage, and effort at the closing.

 

The second is of course, Michael Phelps.  In an unbelievable finish, Phelps out-touched Serbia's Milorad Cavic at the finish to win by .01 of a second in the 100 Meters Butterfly.  One  One-hundredth of a second!!!!!  Enough said.

 

The third and final Olympic headline in my mind, was Dara Torres. At age 41, she swam the final of the Women's 50 M Freestyle and lost by just .01.  Again one one-hundredth of a second!  What an amazing story at that age, competing against women half her age!

 

The significance of these amazing athletic accomplishments and their comparison to sales are many.  so for your benefit, I will leave it up to you for significance, and comparison to your situation.  The bottom line is that, with extra effort, courage and dedication, you can do it!

 

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Beat Them Bad, but be Humble

Nobody questions the amazing ability of the US Men's Basketball Team.  They have an All-Star NBA squad that on paper should beat any international team by a mile.  And they have.

In the four games they have played so far, they have won by 31, 21, 23 and 37 points respectively.  Clear margins of victory by any standards.  Nevertheless, the team is not bragging about their tremendous success.  They continue to be humble and focused on one objective only:  Winning the Gold.

When interviewed about the quest for gold, the players all respond in a similar fashion.  They all say, "we have to take it one game at a time."  They all know they are the favorite to win it all. They know they can beat all the other teams.  But they also know that any other team can beat on a good day.  So they are humble and do not take for granted any of their opponents.

You shouldn't either.

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MediaSalesSuccess.com
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Phone: 832-202-6085

 

Every week, we will entertain and enlighten you with tips, ideas, and stories to help you increase your sales.  Even though this newsletter is designed for sales professionals who primarily sell advertising in media outlets such as radio and TV stations, magazines, newspapers, etc., the ideas shared here are universal in scope and will help any and all sales people make more money.